Starting your first ever campaign requires a one time initial payment of $50, which can be applied towards your advertising budget.
Since advertising is on a Cost-Per-Mille (CPM) basis, for every 1000 impressions (impressions are calculated every time your advertisement is shown), you pay the specified CPM for that advertisement.
One month after the first advertising campaign start date, Balluun will automatically charge the credit card on file for the total amount of all advertising spend. Advertising spend can be variable, as the number of people who see your advertisement varies per month. If at any point your advertising spend exceeds a threshold ($200.00) in a given month, credit card on file will be charged automatically for the balance exceeding ($200.00). In all cases, your credit card will be charged one month after the last bill date, unless your advertising costs hit the threshold ($200.00).
You start brand campaign 1 on January 15, 2015.
You start brand campaign 2 on January 26, 2015.
Your total advertising balance exceeds the threshold ($200) on January 29, 2015.
You are billed for the total amount for all campaigns on January 29, 2015.
You start brand campaign 3 on February 1, 2015.
Your total advertising balance exceeds the threshold ($200) on February 10, 2015.
You are billed for the total amount for all campaigns on February 10, 2015.
You start brand campaign 4 on February 11, 2015.
You do not exceed the threshold ($200) on March 10, 2015.
You are billed for the total amount for all campaigns on March 10, 2015.
The maximum an advertising campaign costs depends on the daily budget you set for it. (Max spend per campaign = daily budget * days in the month)
Your advertising campaign is active until you deactivate it.