Because your company may have multiple user accounts per subscription, each user is able to create his or her individualized profile.
Let's say you're part of Acme Corporation, which has joined the digital community as a seller. Acme Corporation has five different members who all want to join the show's digital community. Each user can create their own accounts, but are all associated with Acme Corporation.
In addition to their own individual user accounts, all five users can manage the company's profile with joint control.